Nike: DOME

CLIENT

OBJECTIVE

Nike

DOME challenges the idea that technology exists separately from human experience, bringing it closer to the individual. Conceived as both interface and environment, it turns innovation into something intuitive and controllable.


Created as an immersive experience for the Nike Goadome Low launch in London, DOME responds purely to movement, no additional hardware required. Simple gestures become interaction, making the experience feel natural and immediate.


By removing barriers, DOME invites users to shape their own experience, positioning technology as personal, accessible, and powered by the individual.

Create an immersive brand experience for the Nike Goadome Low launch, turning movement into intuitive interaction.

SCOPE

Art Direction

Experience Design

Technical Development